Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach

By David Luna, Laura Peracchio. 2001

202 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Language and Linguistics

View Paper: https://www.semanticscholar.org/paper/2828c789471340e12e94a173d7e677a395cd9c9a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Aradhna Krishna
2. David Luna
3. Laura Peracchio
4. Stefano Puntoni
5. Jia Gai
6. Dawn Lerman
7. L. Shrum
8. Tina M. Lowrey

In Language and Linguistics

1. Aradhna Krishna
2. Stefano Puntoni
3. J. Noriega
4. Edward A. Blair
5. Jia Gai
6. Laura Peracchio
7. David Luna

Citations in the corpus

• Sound symbolism effects across languages: Implications for global brand names (2012, background): “Second, although fluent and non-fluent speakers process second-language information differently (Luna & Peracchio, 2001; Zhang & Schmitt, 2004), it is not clear whether such processing differences influence phonetic symbolism effects.”
• Cross-cultural and cognitive aspects of web site navigation (2002, background): “Ghani and Deshpande (1994) theorized that attention or concentration is one of the most important components of flow.”
• Language and Consumer Dishonesty: A Self-Diagnosticity Theory (2021, background): “Language (L2 vs. L1) influences advertising effectiveness (Krishna and Ahluwalia 2008; Luna and Peracchio 2001, 2005; Puntoni, de Langhe, and van Osselaer 2009) and brand evaluations (Leclerc, Schmitt, and Dube 1994; Shrum et al. 2012; Zhang and Schmitt 2004); L2 use can polarize scale ratings (de…”
• Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? (2008, background): “In this regard, Luna and Peracchio (1999, 2001) find that it is preferable to advertise to bilinguals in their first/native language not because of any social or cultural considerations but simply because second-language words are more difficult to process for bilinguals.”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “…of the object it represents—Yorkston & Menon, 2004), the language used (first or second language of bilinguals—see Krishna & Ahluwalia, 2008; Luna & Peracchio, 2001, 2005), visual and auditory processing differences among individuals based on pictorial versus phonetic scripts (Schmitt,…”