Sun-bai Cho

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Sun-bai Cho trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Patrick Hartmann
  2. Marco Perugini
  3. Barbara M. Byrne
  4. Kevin B. Wright
  5. Vanessa Apaolaza-Ibáñez
  6. Jinsoo Hwang
  7. Richard P. Bagozzi
  8. Heesup Han

Papers from Sun-bai Cho's perspective

Ordered by how strongly the researchers Sun-bai Cho trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Switching barriers in consumer markets: an investigation of the financial services industry
  2. Understanding the Impact of Ecotourism Resort Experiences on Tourists’ Environmental Attitudes and Behavioural Intentions
  3. Virtual Nature Experiences as Emotional Benefits in Green Product Consumption
  4. How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship
  5. Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
  6. Structural equation modeling with EQS : basic concepts, applications, and programming
  7. The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior
  8. Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty
  9. Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
  10. The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels

Their papers