Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

By Jinsoo Hwang, Sun-bai Cho, Woohyoung Kim. Future of Tourism Marketing, 2019

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ABSTRACT This study examined the importance of psychological benefits of using eco-friendly services in the context of drone food delivery services. Based on the theoretical relationships between the conceptual constructs, a research model was developed and then assessed using data collected from 397 samples in Korea. The data analysis results showed that the three sub-dimensions of psychological benefits (i.e. warm glow, self-expressive benefits, and nature experiences) play an important role in the formation of positive and negative anticipated emotions. Furthermore, the positive and negative anticipated emotions had a significant influence on desire, which in turn positively affects intentions to use.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4d5dcf201eff9fa1eadc59da3d5a5a4ebf3e8b00