The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels

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Are you an energy saver at home? The personality insights of household energy conservation behaviors based on theory of planned behavior (2021, background): “Their relatively higher extraversion and agreeableness provide an explanation: compared with introverted residents, conservative residents are more concerned about others ’ feelings and are more likely to develop empathy (Tang and Lam, 2017), which can positively affect pro-environmental behaviors.”
Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services (2019, background): “That is, consumers are willing to buy more environmentally friendly products/services and spend more money for such products/services (Liu, Yang, & Xu, 2017; Tang & Lam, 2017).”