K. Bawa
with Shoemaker · 2004–2005
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Whom K. Bawa trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from K. Bawa's perspective
Ordered by how strongly the researchers K. Bawa trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer Learning, Brand Loyalty, and Competition
- The magical number seven, plus or minus two: some limits on our capacity for processing information. 1956.
- Willpower and Personal Rules (Journal of Political Economy)
- Buyer Search Costs and Endogenous Product Design
- Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
- Impact of Sales Promotions on when, what, and how Much to Buy
- Reward Programs and Tacit Collusion
- Measuring Market Power in the Ready-to-Eat Cereal Industry
- The Effect of Forced Choice on Choice
- The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
Their papers
- Category-specific coupon proneness: The impact of individual characteristics and category-specific variables (2005) — 114 citations
- The Effects of Free Sample Promotions on Incremental Brand Sales (2004) — 272 citations