Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
By Srinivasan Swaminathan, K. Bawa. 2005
114 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/0aa40e89791ebc4a1e5c37bfec5576c88d9f06f8
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons (2015, background): “Because each coupon is a form of advertising, distributing additional “exposures” to a person may eventually induce them to redeem the coupon (Musalem, Bradlow, and Raju 2008; Swaminathan and Bawa 2005).”