The Effects of Free Sample Promotions on Incremental Brand Sales

By K. Bawa, Robert Shoemaker. 2004

272 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/743a40a0a6ffb66ea87eb00a46df16b6cf020caf