Pietro Zidda

Marketing · 2008–2018

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 39 citations into it
• Organizational Behavior and Human Resource Management — 36 citations into it

Whom Pietro Zidda trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michael Lewis
2. A. Mägi

Papers from Pietro Zidda's perspective

Ordered by how strongly the researchers Pietro Zidda trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implications of loyalty program membership and service experiences for customer retention and value
2. Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
3. The Impact of Frequent Shopper Programs in Grocery Retailing
4. The contribution of emotional satisfaction to consumer loyalty
5. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
6. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
7. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
8. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
9. HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
10. The Category-Demand Effects of Price Promotions

Their papers

• Are loyalty program members really engaged? Measuring customer engagement with loyalty programs (2018) — 87 citations
• Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers? (2016) — 377 citations
• On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter? (2008) — 143 citations