On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter?

By Nathalie T. M. Demoulin, Pietro Zidda. 2008

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dd8d65ffc336d8067c58f5e86e36ac10e1e38b1d