Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

By U. Orth, D. Campana, Keven Malkewitz. 2010

146 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d7262ba92be9fe52ba5619dcd3998187c765e967