Country‐of‐manufacture effects for known brands

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The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, background): “…difficult to attribute information related to a country’s products clearly to a product when the perceived quality differences between The CoO-ELM model 71 countries are small within a product class (Obermiller and Spangenberg, 1989; Heimbach et al., 1989; Ahmed et al., 1994; Hui and Zhou, 2003).”
The impact of national stereotypes on the country of origin effect: A conceptual framework (2008, background): “…Gorn (1993) When simultaneously presented, the country of manufacturing cue has a larger effect on evaluations than the country of brand origin cue Hui and Zhou (2003) and Srinivasan et al. (2004) When simultaneously presented, the country of brand origin cue has a larger effect on evaluations…”
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, background): “…group results, Chinese consumers do not show animosity towards SinoJapanese automobile brands; however, they do not heavily emphasize Sino-Japanese automobile brands’ images either (Hui & Zhou, 2003), and what Chinese consumers value more is SinoJapanese automobile brands’ performance/price ratio.”