The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects

By Josée Bloemer, Kris Brijs, J. Kasper. 2009

181 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/959e43df9e30ab019b0531ecac439aec6b486147

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Herz
2. Adamantios Diamantopoulos
3. Eva M . Oberecker
4. S. Samiee
5. G. Balabanis

In Tourism, Leisure and Hospitality Management

1. M. Herz
2. Adamantios Diamantopoulos

Citations in the corpus

• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “On the other hand, they have an interest in how consumers use CoO as an evaluation of product quality (Bloemer et al., 2009; Veale and Quester, 2009; Verlegh et al., 2005).”
• Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? (2011, background): “Micro country image also positively influences willingness to buy (β = .45, t = 5.83, p < .01), a finding that fully resonates with prior research (e.g., Bloemer, Brijs, and Kasper 2009; Durvasula, Andrews, and Netemeyer 1997).”
• Activation of country stereotypes: automaticity, consonance, and impact (2013, background): “judge the quality and characteristics of a product or brand based on the provided COO information (Bloemer et al. 2009; Verlegh and Steenkamp 1999).”