Green advertising revisited
By Patrick Hartmann, Vanessa Apaolaza-Ibáñez. 2009
191 citations recorded by the source corpus.
Subfields: Health, Toxicology and Mutagenesis, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/fe9b33ad5b3555fce6ea608feaa1c38c511bc9fb
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Health, Toxicology and Mutagenesis
- Anke Wonneberger
- Sun-bai Cho
- Woohyoung Kim
- Maren Beaufort
- Brigitte Naderer
- Desirée Schmuck
- Jinsoo Hwang
- Jörg Matthes
In Marketing
- Brigitte Naderer
- Desirée Schmuck
- Woohyoung Kim
- Sun-bai Cho
- Jörg Matthes
- Anke Wonneberger
- Maren Beaufort
- Jinsoo Hwang
In Social Psychology
- Anke Wonneberger
- Sun-bai Cho
- Woohyoung Kim
- Maren Beaufort
- Brigitte Naderer
- Desirée Schmuck
- Jinsoo Hwang
- Jörg Matthes
Citations in the corpus
- The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018, methodology): “The ecological attributes of a product or brand are often communicated through backgrounds representing pristine, unspoiled landscapes to evoke the beauty of nature (Hartmann et al., 2013; Hartmann & Apaolaza-Ibáñez, 2009).”
- The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014, methodology): “As for the mediators, we formulated three items on informational utility (see Table 1; α = .83, M = 3.75, SD = 1.40) and two items on emotional appeal (α = .87, M = 3.58, SD = 1.58) based on Hartmann and Apaolaza-Ibáñez (2009, 2012).”
- Consumers' green involvement and the persuasive effects of emotional versus functional ads (2014, background): “Although this study observes the effects of emotional ads, it does not measure emotional reactions such as virtual nature experiences (as do Hartmann & Apaolaza-Ibáñez, 2009).”
- Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services (2019, background): “Self-expressive benefits can be defined as the benefits that consumers receive from themselves in an effort to signal concerns about environmental problems (Hartmann & Apaolaza-Ibáñez, 2009; Hwang & Choi, 2018).”