Factors Affecting Skepticism toward Green Advertising

By A. D. do Paço, R. Reis. 2012

278 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/fc18da759fb110d0fcd96bb66405ca903691dea1

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

A new model for testing green consumer behaviour (2019, background): “Nevertheless, some studies have indicated that green advertising and green marketing can have an influence on consumers’ attitudes and intentions (Paço and Reis, 2012).”
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach (2016, methodology): “Green buying behavior was measured using a 5-point Likert-type scale from 1 (strongly disagree) to 5 (strongly agree) (Straughan and Roberts 1999; Do Paço and Reis 2012).”
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “…have exceptional awareness of environmental problems, and perceive the necessity of protecting the environment (e.g., Bickart and Ruth 2012; do Paço and Reis 2012; Grimmer and Bingham 2013; Hartmann and Apaolaza-Ib a~nez 2012; Matthes, Wonneberger, and Schmuck 2014; Mohr, Ero glu, and Ellen…”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “In the context that consumers are increasingly skeptical about environmental allegations (Do Paço & Reis, 2012), ad credibility emerges as an important indicator.”
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014, background): “First, a series of studies defines green consumers as those who are highly concerned about the environment (D’Souza and Taghian 2005; Ellen, Wiener, and CobbWalgren 1991; Finisterra do Paço and Reis 2012; Kinnear and Taylor 1973; Mohr, Eroğlu, and Ellen 1998; Schuhwerk and Lefkoff-Hagius 1995).”
Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Women also tend to report greater interest and engagement in environmentally-conscious actions (Zelezny, Chua, & Aldrich, 2000), which are associated with ethics concerns, but gender differences are absent in skepticism toward “green” ad appeals (do Paço & Reis, 2012).”
Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, background): “For example, prior studies have examined the role of skepticism in the context of advertising in general (e.g., Hardesty et al., 2002; Obermiller et al., 2005) and green advertising in particular (e.g., Do Paço and Reis, 2012; Matthes and Wonneberger, 2014).”