Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach

By Sidharth Muralidharan, Francisco Rejón-Guardia, Fei Xue. 2016

90 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/68cac71abe954133b82f70b1b3bc2361d7839341

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Jayesh Patel
2. Arpan Yagnik
3. Rohit H. Trivedi

In Marketing

1. Jayesh Patel
2. Arpan Yagnik
3. Rohit H. Trivedi

Citations in the corpus

• Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures (2020, background): “not only intensify environmental preservation efforts but also create and enlarge the market share of pro-environmental products (Muralidharan et al., 2016; Stern, 2000).”