Co-Creation in Virtual Worlds: The Design of the User Experience

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Service Innovation: A Service-Dominant Logic Perspective (2015, unknown): “Recent research in IS has further empirically validated the significance of these four user experiences in cocreation (e.g., Kohler et al. 2011).”
Toward a conceptualization of the online shopping experience (2014, background): “0 technology, virtual environments may be places where the customer and retailer jointly co-create experiences (Kohler et al., 2011; Rose et al., 2012).”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “, brand communities are playing an active role in the development of a product/service (Kohler et al., 2011).”
Value co-creation: concept and measurement (2014, background): “Value co-creation In VCC, consumers assume an active role and create value together with the firm (Kohler et al. 2011; Prahalad and Ramaswamy 2004a) through direct and indirect collaboration across one or more stages of production and consumption (Hoyer et al. 2010; Payne et al. 2008; Payne et al.…”