I Know What You’re Doing and Why You’re Doing It

By Margaret C. Campbell, Amna Kirmani. 2008

93 citations recorded by the source corpus.

Subfields: Cultural Studies, Education, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f9a15bafed5fc9ea6da02ed7aa9cae1d62743d6d

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In Cultural Studies

Bartosz W. Wojdynski

In Education

In Sociology and Political Science

Citations in the corpus

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products (2016, background): “Consumers demand transparency based on the perceived motives of firms (see Campbell & Kirmani, 2000), and information about brands is readily available on the Internet.”
Sales and sincerity: The role of relational framing in word-of-mouth marketing (2008, background): “…see Petty & Wegener, 1998), and work within the persuasion knowledge area (e.g., Ahluwalia & Burnkant, 2004; DeCarlo, 2005; Friestad & Wright, 1994; Campbell & Kirmani, 2008; Priester & Petty, 2003; Reinhard, Messner & Sporer, 2006) provide important insights into the impact of persuasion agent,…”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “…impact the influencer’s credibility (Hwang and Jeong 2016; Uribe, Buzeta, and Vel asquez 2016) and consequently result in decreasing attitudes towards the brand (Friestad and Wright 1994; Campbell and Kirmani 2008; Obermiller and Spangenberg 1998; van Reijmersdal, Neijens, and Smit 2010).”
Consumer conviction and commitment: An appraisal-based framework for attitude certainty (2014, background): “Elsewhere, work on the persuasion knowledge model suggests that consumers can hold different views of what influence tactics are legitimate for marketers to use (Campbell & Kirmani, 2008).”
Conferring Resistance to Digital Disinformation: The Inoculating Influence of Procedural News Knowledge (2019, unknown): “Because the knowledge structures of persuasion, agent, and topic are not necessarily distinct (Campbell & Kirmani, 2008), individuals may draw upon multiple structures when making sense of what appears to be a news message.”
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “…general persuasion knowledge can be applied even to unfamiliar situations (Friestad and Wright 1994), both domain-specific persuasion knowledge (Campbell and Kirmani 2008; Jung and Heo 2019) and knowledge of typical content on the platform in which the covert advertisement appears (e.g. news…”