Creating value offerings via operant resource-based capabilities
By Liem Viet Ngo, Aron O'Cass. 2009
291 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/f677fb9525039b8c98c868a34da90d4c5160d404
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015, background): “Firmswith superior innovation capabilities can continuously innovate the customer value proposition not only to satisfy the current customer needs, but also to create value that goes beyond the expectations of customers (Ngo & O'Cass, 2009).”
- Co‐creating value innovation through resource integration (2010, background): “It is apparent that innovation in the case company was a value co-creation process of interaction and resource integration (Ngo and O’Cass, 2009) that not only involved the case company, but also its network partners (Zhihong et al.”
- Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities (2013, background): “In countries such as Cambodia, a drop-and-collect approach is strongly recommended (Ngo and O’Cass, 2009; O’Cass and Sok, 2012) as it helps not only in increasing the response rate but also tackling with identified issues such as unreliability nature of the postal system and mail surveys (Ellis, 200”