Co‐creating value innovation through resource integration

By Cristina Mele, Tiziana Russo Spena, Maria Colurcio. 2010

167 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8dfd43856ab53742ac837e55d72b604c218732db

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Man Lai Cheung
2. Montserrat Díaz-Méndez
3. Wilson K. S. Leung
4. Guilherme D. Pires
5. Hiram Ting
6. E. Gummesson
7. Philip J. Rosenberger

In Organizational Behavior and Human Resource Management

1. Man Lai Cheung
2. Montserrat Díaz-Méndez
3. Wilson K. S. Leung
4. Guilherme D. Pires
5. Hiram Ting
6. E. Gummesson
7. Philip J. Rosenberger

In Strategy and Management

1. Man Lai Cheung
2. Hiram Ting

Citations in the corpus

• Value co-creation and university teaching quality Consequences for the European Higher Education Area (EHEA) (2012, background): “Thus, resources have no value unless they are applied and integrated into a service process that benefits its actors (Mele et al., 2010).”
• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “consumers’ resource integration into co-creating brand meaning and value (Gummesson et al., 2010; Simeoni and Cassia, 2019).”