The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction

By Sun-Jung Moon, John P. Costello, Dong-Mo Koo. 2017

137 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/911b1488f3a9fb4e2edfdbd99cf92f1402fcda5a

How researchers see this paper

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In Marketing

1. Manu Bhandari
2. Shelly Rodgers

Citations in the corpus

• What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (2018, background): “Brand trust may come from perceptions of brand credibility and competence, which leads to higher purchase intentions (Sichtmann 2007), but brand trust suffers when consumers harbour negative emotions about brands (Moon, Costello, and Koo 2017).”