Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction
By Ahmad Jamal, Mark M. H. Goode. 2001
464 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/efb265c9cda06ceaa077633a0a23a7f375cacecd
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Citations in the corpus
- Image Congruence and Relationship Quality in Predicting Switching Intention (2013, methodology): “Although social self-image can be described as “how an individual feels others see him/herself” (Jamal & Goode, 2001, p. 483), ideal social self-image indicates “how an individual would like others to see him/herself” (Jamal & Goode, 2001, p. 483).”
- Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2016, background): “Researchhas also shown that consumers prefer or often tend to purchase those products (brands) whose product images match with their self-image (Ericksen and Sirgy 1989; Jamal and Goode 2001; Lee 2009; Malhotra 1988; Wu, Tsai, and Lo 2011).”
- Self-Congruity and Functional Congruity in Brand Loyalty (2015, background): “In recent years, several scholars have investigated and confirmed that image congruity can be a significant determinant of customer loyalty (Jamal & Goode, 2001; Sirgy et al., 1997).”
- A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market (2010, background): “The majority of research on brand preference is partial by nature, as it is mostly confined to measuring the impact of one single factor on brand preference, which is an obvious limitation (Stafford 1966; Hawkins 1970; Ross 1971; Monroe 1976; Dunn and Murphy 1986; Bushman 1993; Schmitt and Shultz 19”
- The impact of person-organization fit on the corporate brand perception of employees and of customers (2005, background): “Jamal and Goode (2001) examined the impact of self-image congruence on brand preference and satisfaction, stating that the perceptions of self are connected to the personality so that individuals tend to buy brands whose personalities are close to individuals' own self-images.”
- Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, unknown): “In line with the argument by Jamal and Goode (2001) and Sirgy et al. (1997), the effectiveness of brand positioning strategies may be substantially enhanced by assessing and comparing current user imagery and desired user imagery.”
- Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry (2008, background): “Jamal and Goode (2001) stated that self-image congruence might not be an important factor in all product categories in purchase and evaluation.”
- Predicting Wine Tourism Intention: Destination Image and Self-congruity (2014, methodology): “Investigators have relied on self-congruity theory in evaluating satisfaction (Jamal & Goode, 2001), pre-trip visitation interest (Goh & Litvin, 2000), cultural differences in self-congruity (Quester, Karunaratna, & Goh, 2000), and destination loyalty (Bosnjak, Sirgy, Hellriegel, & Maurer, 2011).”
- A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, methodology): “Items measuring self-image congruity (3 items) were adopted from Jamal and Goode's ( 2001 ) research, and those measuring self-esteem (5 items) were derived from Rosenberg's ( 1965 ) study.”