Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention

By Debasis Pradhan, Israel Duraipandian, Dhruv Sethi. 2016

269 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9f036af63aeff1ac5292ed5439cbab3970727d54

Citations in the corpus

• The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, unknown): “Identically, Pradhan et al. (2016) also asserted that match-up hypothesis has a positive correlation with consumer attitude and it will result in a significant influence on purchase intention.”