Image Congruence and Relationship Quality in Predicting Switching Intention

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The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “Despite this strong performance, only a few studies have examined consumer behaviors in the luxury hospitality context (Han & Hyun, 2013; Hwang & Hyun, 2012; Hyun & Kim, in press; Kim, Han, & Lee, 2001; Kim, Lee, & Yoo 2006; Lee & Hwang, 2011; Wall, Okumus, Wang, & Kwun, 2011; Wu & Liang, 2009),…”
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2019, background): “Additionally, brand loyalty which makes consumers have a better impression of a particular brand than other competitors (Hanzaee and Andervazh, 2012) can affect the consumers’ decision-making process to purchase the same product (Lam, 2007; Martenson, 2007; Nyadzayo and Khajehzadeh, 2016).”