Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry

By Heesup Han, K. Back. 2008

213 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e4cbf4fa35c60d304c0ed113b40c6a8a24afcc9f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Heesup Han
2. Sunghyup Sean Hyun
3. Jinsoo Hwang
4. Choong‐Ki Lee
5. Juhee Kang
6. S. Sop
7. N. Kozak
8. Chul Jeong

In Organizational Behavior and Human Resource Management

1. Heesup Han
2. Jinsoo Hwang
3. Sunghyup Sean Hyun
4. Juhee Kang
5. Choong‐Ki Lee
6. S. Sop
7. N. Kozak
8. Chul Jeong

Citations in the corpus

• Multi-dimensions of patrons' emotional experiences in upscale restaurants and their role in loyalty formation: emotion scale improvement. (2013, methodology): “Many researchers have tested the role of service quality and image in generating customers’ favorable/unfavorable affective experiences (e.g., Back and Parks, 2003; Gracia et al., 2011; Han and Back, 2008; Lee et al., 2010).”
• The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior (2017, background): “Purchase intention (Ajzen, 1991; Han & Back, 2008; Ryu & Han, 2010) (Extremely disagree [1] – Extremely agree [7]) I am willing to travel with an environmentally responsible cruise when deciding on cruise travel in the future.”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Han and Back (2008) support those authors with a hotel brand context study by revealing the positive effects of social SC and ideal social SC on customer loyalty.”
• Self-Congruity and Functional Congruity in Brand Loyalty (2015, methodology): “Similar to the four perspectives of self-concept, self-congruity is also explained and measured with four components in the study: actual self-congruity, ideal self-congruity, social self-congruity, and ideal social self-congruity (Han & Back, 2008; Sirgy & Su, 2000).”
• Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand (2017, background): “Schall (2003) asserts that customer loyalty in the hospitality industry involves attitudinal and emotional commitment to a brand and thus it should focus more on the attitudinal component (Back, 2005; Han & Back, 2008).”
• Image Congruence and Relationship Quality in Predicting Switching Intention (2013, methodology): “…frequency does not mean that customers always have a positive attitude toward a product/service, and a simple repeat purchase is possible without deeply held commitment or favorable behavioral intentions (false loyalty; Back, 2005; Han & Back, 2008; Kandampully & Suhartanto, 2000; Oliver, 1997).”
• An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers (2012, background): “In accordance with previous studies (Baloglu & McCleary, 1999; Evanschitzky & Wunderlich, 2006; Han & Back, 2008; Lin et al., 2007; Oliver, 1997), cognition in the present study involved perceived value, service quality, and image.”