Customer Orientation

By Michael K. Brady. 2001

609 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ee238fba2afc0ebecebd3728dff4ea21470d8f8b

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005, background): “Market orientation proposes to enhance customer-perceived quality of the organization’s products and services by helping create and maintain superior customer value (Brady and Cronin 2001).”
A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity (2020, background): “It is an essential component of frontline service employees’ customer-oriented attributes (Brady and Cronin 2001).”
Motivating salesperson customer orientation: insights from the job characteristics model (2005, background): “…customeroriented selling (or customer orientation) creates greater long-term performance benefits for the salesperson relative to sales-oriented selling (or sales orientation) (Brady and Cronin, 2001; Goff et al., 1997; Kelley, 1992; Langerak, 2001; Reicheld and Sasser, 1990; Saxe and Weitz, 1982).”
Consumer engagement in online brand communities: the moderating role of personal values (2019, methodology): “Neuroticism Neuroticism refers to the extent to which the emotions of an individual vary (Brown et al., 2002).”
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions (2018, background): “A large body of research has examined how adopting a customer orientation (Brady and Cronin 2001) can help optimize firm agent actionswhen interacting with customers (e.g., Chan and Sengupta 2010; Rust and Chung 2006; Zeithaml, Berry, and Parasuraman 1996).”
An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops (2012, methodology): “Five statements were adopted from Brady and Cronin (2001) to measure service quality perceptions, and to measure perceptions about experiential values 5 statements used for emotional values which were adopted from Sweeney and Soutar (2001), and four statements used for functional values which were…”