Children's likes and dislikes in entertainment programs.

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Appeals in television advertising: A content analysis of commercials aimed at children and teenagers (2002, background): “For example, children in early childhood usually prefer familiar contexts and non-threatening fantasy animals, while children in middle childhood like to watch more adventurous and fast-paced media content and more complicated, socially oriented characters (Valkenburg and Cantor, 2000).”
Emotional and Cognitive Predictors of the Enjoyment of Reality-Based and Fictional Television Programming: An Elaboration of the Uses and Gratifications Perspective (2006, unknown): “…sports (e.g., Bryant & Raney, 2000; Sargent, Zillmann, & Weaver, 1998), crime dramas (e.g., Oliver & Armstrong, 1995; Raney & Bryant, 2002), horror (e.g., Hoffner, 1995; Tamborini, 2003), music videos (e.g., Bleich & Zillmann, 1991), and children’s entertainment (Valkenburg & Cantor, 2000).”
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “They are able to evaluate advertising systematically and critically and to come to consumer decisions by carefully evaluating different aspects of advertised products and brands (Valkenburg & Cantor, 2000).”