Social media: Influencing customer satisfaction in B2B sales

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Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict (2017, methodology): “Therefore, to remain competitive, salespeople must provide excellent service while still reaching their sales quotas (Agnihotri et al. 2012; Ahearne, Jelinek, and Jones 2007). Similarly, employees who once had to only focus on service are now either encouraged or responsible for making sales (Jasman”
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, background): “We focused on consumer brands, whose communication, goals, channels, appeals, and measures of success differ from those for messages targeting business clients (Agnihotri et al. 2016).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Articles that have tested how using social media could impact the customer relationship management (CRM) (i.e. Maecker et al., 2016; Agnihotri et al., 2016; Orenga(cid:0)Roglá and Chalmeta, 2016; Xu, 2017; Sano and Sano, 2016; Ballings et al., 2015; Pronschinske et al., 2012; Kim and Drumwright, 201”