Self-congruity theory in consumer behavior: A little history

By M. Sirgy. 2018

266 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/23c72aa6d7dacd5394310a3d5d33e6ccacec1bd9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ziad Alrawadieh
2. Zaid Alrawadieh
3. Motasem Alsalameen
4. S. Sop
5. Girish Prayag
6. N. Kozak

In Organizational Behavior and Human Resource Management

1. Ziad Alrawadieh
2. Zaid Alrawadieh
3. Motasem Alsalameen
4. S. Sop
5. Girish Prayag
6. N. Kozak
7. Hailin Qu
8. C. Ryan

In Sociology and Political Science

1. Ziad Alrawadieh
2. Zaid Alrawadieh
3. Motasem Alsalameen
4. S. Sop
5. Girish Prayag
6. N. Kozak
7. D. Stylidis
8. K. Woosnam

Citations in the corpus

• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Similarly, they may purchase hospitality services that represent their desirable personality [ideal SC] (Ekinci, Dawes, & Massey, 2008).”
• Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “In other words, self-congruity is a psychological process and outcome in which consumers identify with the brand or the users of the brand (Sirgy, 2018).”