Upscale image transfer from malls to stores: A self-image congruence explanation
By J. Chébat, M. Sirgy, Valerie St-James. 2006
177 citations recorded by the source corpus.
Subfields: Marketing, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/64ade71488b5978ae3766b054d78f1779e03b07a
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In Marketing
In Tourism, Leisure and Hospitality Management
Citations in the corpus
- Consumer emotions: Determinants and outcomes in a shopping mall (2017, background): “Chebat et al. (2006) highlighted that retail stores benefit from improvements in malls’ image which includes a better atmosphere.”
- Toward a conceptualization of the online shopping experience (2014, background): “As a matter of fact, consumers prefer to shop in stores where they think they will find other consumers who are similar to them, which indicates a high level of identification (Chebat et al., 2006).”
- The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “For instance, Chebat, Sirgy, and St-James (2006) recently suggested that shopping mall managers should customize the mall’s image to match the self-image of the target audience.”