Why the little things matter: Exploring situational influences on customers' self-service technology decisions

By Joel E. Collier, Robert S. Moore, Alisha Horky, Melissa L. Moore. 2015

136 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d00604e2d3a46aa18da45b6734418ff5d4f72ffc