The NPV of bad news

By Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. 2007

223 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/e307fc9aa20092cf4b6244ee4086da13c1b4723e

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In Management Science and Operations Research

In Statistical and Nonlinear Physics

Citations in the corpus

Adoption Versus Adaptation, with Emphasis on Climate Change (2012, background): “Recent studies focus on the value of referrals from previous adopters (Schmitt et al. 2011) and on the effect of social networks on adoption and abandonment of customers (Goldenberg et al. 2007).”
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013, background): “Goldenberg, Jacob, Barak Libai, Sarit Moldovan, and Eitan Muller (2007), “The NPV of Bad News,” International Journal of Research in Marketing, 24 (3), 186–200.”
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010, methodology): “…across the social sciences (Smith and Conrey, 2007; Tesfatsion 2003) and specifically used in the marketing literature to understand how C2C interactions drive aggregate market dynamics (Delre et al. 2007; Garcia 2005; Goldenberg et al. 2007; Libai, Muller, and Peres 2010; Stephen and Berger 2009).”
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (2010, background): “The authors are grateful to Eric Bradlow, Chip Heath, Wes Hutchinson, John Lynch, Dina Mayzlin, Matthew Salganik, Christophe Van den Bulte, Christian Wheeler, and participants at Stanford’s Café Verona Session for helpful feedback on various versions of the manuscript, to Lisa Falzone for research…”
The Role of Emotions in Translating Perceptions of (In)Justice into Postcomplaint Behavioral Responses (2008, background): “This seems especially important in light of (a) the potential economic damages resulting from negative WOM communication (e.g., Goldenberg et al. 2007) and (b) the adverse effects of negative WOM on subsequent repurchase behaviors.”
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2016, unknown): “We call this the “word-of-mouth multiplier” (Goldenberg et al. 2007).”