Julia Plagemann

Gender Studies · 2014

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Gender Studies — 10 citations into it
• Social Psychology — 8 citations into it
• Marketing — 6 citations into it
• Literature and Literary Theory — 5 citations into it

Whom Julia Plagemann trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Martin Eisend
2. Andrew F. Hayes

Papers from Julia Plagemann's perspective

Ordered by how strongly the researchers Julia Plagemann trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
2. A meta-analysis of gender roles in advertising
3. Production and appreciation of humor as sexually selected traits
4. Attitudes Toward Traditional and Nontraditional Parents1
5. A meta-analysis of humor in advertising
6. What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness
7. Answering the Call for a Standard Reliability Measure for Coding Data
8. Gender Issues in Advertising (Journal of Advertising Research)
9. Men's and women's responses to sex role portrayals in advertisements
10. The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model

Their papers

• Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014) — 193 citations