Optimal Advertising and Pricing in a New-Product Adoption Model

By Suresh P. Sethi, Ashutosh Prasad, Xiuli He. 2008

81 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/a523f520b552e468bf169d0e639cfc23c115d0dc