Do You Know Me? Consumer Calibration of Friends' Knowledge

109 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The Effect of Need for Uniqueness on Word of Mouth (2010, background): “Several studies have empirically demonstrated that WOM is more persuasive than traditional media channels (Godes and Mayzlin 2004; Herr, Kardes, and Kim 1991).”
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion (2011, background): “…seeking guidance on purchases have typically obtained information from three sources: professional paid agents (Solomon 1986), nonpaid experts, and friends and family members who provide information through word-ofmouth communication (Gershoff and Johar 2006; Urbany, Dickson, and Wilkie 1989).”
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices (2016, background): “Yet, prior literature has indicated that givers may diverge from their stated primary goal of preference matching when actually selecting a gift (Gershoff and Johar 2006).”
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness (2011, background): “Moreover, individuals in close relationships may perceive themselves to be more similar than they actually are (Gershoff and Johar 2006; Lerouge and Warlop 2006).”