Decomposing organisational reputation: The effects of organisation–public relationship outcomes on cognitive representations of organisations and evaluations of organisational performance
By Sung-Un Yang, J. Grunig. 2005
126 citations recorded by the source corpus.
Subfields: Communication, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/dbe740bd4aba3c0bf7310bcb18dc036e0bef7d18
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In Communication
In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions (2009, background): “Yang and Grunig (2005) stated that the definitions of organization–public relationships differ based on whether one sees organization–public relationships as the process of relationship formation (Broom, Casey, & Ritchey, 2000) or as the outcomes of a relationship formed between an organization and…”
- Engaging the Student as a Customer: A Relationship Marketing Approach (2011, background): “This unique relationship has been defined as the interdependence between students and the university, and the consequences that arise from that interdependence (Yang and Grunig 2005).”