International Marketing and Export Management

By G. Albaum. 2001

455 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/dba36f8d09ebfd1570c9dd1ebbd98bf7e9db44ec

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Citations in the corpus

Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “For instance, it has been acknowledged that export promotion strategies must be in accordance with tastes, wants, values, and attitudes in JMM594 Sousa and Lengler Psychic distance, marketing strategy and performance in export ventures 595 the foreign market (Albaum et al. 2005).”
Evaluating Export Promotion Programmes: U.K. Overseas Trade Missions and Export Performance (2003, background): “Generally, authors favour a planned and systematic export strategy with a medium- to long-term time horizon (Albaum et al. 1994).”
Internationalization of private firms: environmental turbulence and organizational strategies and resources (2004, background): “Export stimuli have been examined along the dimension of proactive-reactive behaviour by the firm and internal-external environmental factors (Albaum et al. 1994).”
Marketing strategy determinants of export performance: a meta-analysis (2002, background): “This marketing mix element has been viewed as conducive to successful exporting in that it can serve as a means of differentiation for competitors’ offerings and influence overseas customer attitudes toward a firm’s product (Albaum et al., 1997).”
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study (2003, background): “…to take actions designed to accomplish strategic goals (e.g., Grant, 1996b; Kogut & Zander, 1992), and (2) the capabilities by which the firm’s knowledge base is developed, maintained, accessed, and deployed in pursuit of desired strategic objectives (e.g., Davenport & Prusak, 1998; Nonaka, 1994).”
Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium‐Sized Enterprises (2010, background): “Some of the principal textbooks on exporting and international business (Czinkota and Ronkainen, 2006; Albaum, Strandscov, and Duerr 2004; Hollensen 2004) list the many benefits that businesses and governments can reap from export activity.”