Marketing strategy determinants of export performance: a meta-analysis

By Leonidas C. Leonidou, Constantine S. Katsikeas, S. Samiee. 2002

808 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8d3d606074cd89c2871f1c17519ef58ccbc38d45

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Citations in the corpus

Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009, background): “Although there are several studies that confirm a positive relationship between product quality and export performance (Leonidou, Katsikeas, and Samiee 2002), relatively few have analyzed the link between product innovation and export performance empirically.”
Export Promotion Strategy and Performance: The Role of International Experience (2011, background): “…general lack of theoretical grounding in prior studies (see Morgan, Kaleka, and Katsikeas 2004), with many adopting inappropriate conceptualizations of the unit of analysis or key constructs, such as performance and promotion adaptation (Cavusgil and Zou 1994; Leonidou, Katsikeas, and Samiee 2002).”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “As Leonidou et al. (2002) point out, the implementation of a well designed export marketing strategy is strongly related to the success of the firm in the export markets, since the marketing strategy variables are significantly associated with export performance.”
Leveraging marketing capabilities into competitive advantage and export performance (2015, methodology): “This categorization is also consistent with the previous meta-analytical study on export performance by Leonidou, Katsikeas, and Samiee (2002) and, therefore, is used in the current study.”
Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium‐sized exporters (2004, methodology): “According to a recent meta-analysis (Leonidou, Katsikeas and Samiee, 2002), in aggregate these studies indicate that the adaptation of product, promotion, pricing and distribution strategies have a positive impact on export performance.”
Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study (2010, background): “…pertaining to structural and task characteristics; Vorhies and Morgan 2003) that may shape export strategy implementation and other strategic choices (e.g., positioning and market selection strategies) that may affect positional advantages in export markets (Leonidou, Katsikeas, and Samiee 2002).”
Internet marketing capabilities and international market growth (2016, background): “…of year on sales in (1) existing international customers, (2) new international customers in existing countries and (3) new international customers in new international markets, rather than using a single international sales growth measure as in several previous studies (Leonidou et al., 2002).”
International opportunity recognition in international new ventures—a dynamic managerial capabilities perspective (2015, background): “Leonidou et al. (2002) identify managerial characteristics as important factors responsible for successful exporting.”