The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding

By Zhenhui (Jack) Jiang, Izak Benbasat. MIS Q., 2007

662 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9708647b9de420d00c76b1ef8caf7adaed25458c

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Citations in the corpus

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, background): “Perceived content diagnosticity Subjective measures Adapted from [39]; changes have been made for contextualization.”
Co-Creation in Virtual Worlds: The Design of the User Experience (2011, background): “2000), which creates new ways for virtual product experiences (Jiang and Benbasat 2007).”
Creating Effective Online Customer Experiences (2018, background): “…experience goes beyond cognitive (informativeness) and affective (entertainment) dimensions typically conceptualized in extant research (Novak, Hoffman, and Yung 2000) and also includes social (social presence; Wang et al. 2007) and sensory (sensory appeal; Jiang and Benbasat 2007a) dimensions.”
An eye-tracking study of website complexity from cognitive load perspective (2014, background): “As a result, users do not have enough available cognitive resources to complete the task and aremore likely to be overwhelmedby a lot of information presented on the highly complex websites [17].”
The effects of online product presentation on consumer responses: A mental imagery perspective (2014, background): “For example, despite strong support from advertising and psychology research regarding picture superiority, Kim and Lennon (2008) find that the amount of product information provided in text has a stronger impact than picture size on consumer attitudes and purchase intent.”
The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions (2016, methodology): “Our study focused on the manipulation of visual and functional control to represent different levels of presentation modes [Jiang & Benbasat 2005; Jiang & Benbasat 2007b].”
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents (2014, positive): “Internet-Enabled Systems Extending the literature on how IT systems, such as diagnostic websites (Jiang and Benbasat 2007), third party certiﬁcations (Dimoka et al. 2012), and digital videos (Kim and Krishnan 2013), help reduce product uncertainty, we posit that Internet-enabled systems provide an…”