Group-Buying Deal Popularity

By Xueming Luo, Michelle Andrews, Yiping Song, Jaakko Aspara. 2014

148 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d56dc9cd7dad96cd6cb02cc13b6cd7cc9374b35f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Andrew T. Stephen
2. P. K. Kannan
3. Hongshuang Li

In Sociology and Political Science

1. Andrew T. Stephen
2. P. K. Kannan
3. Lauren Grewal
4. Hongshuang Li

Citations in the corpus

• The role of digital and social media marketing in consumer behavior (2016, background): “[16] looked at drivers of popularity for group-buying ads (i.”