The Role of Conscious Awareness in Consumer Behavior

By T. Chartrand. 2005

275 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d9213147f8e7fb5b7a3c23e35c23ba401354cb76

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Citations in the corpus

Mindfulness and sustainability (2014, background): “Rosenberg (2004) argues that much of our behavior as consumers is also automatic and influenced more by unconscious choice than by mindful deliberation (see also Bargh, 2002; Chartrand, 2005; Dijksterhuis et al., 2005).”
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “…persuasion process, attitude change occurs through implicit and affect-based learning mechanisms, such as evaluative conditioning, affect transfer, and preconscious emotional associations (Chartrand, 2005; De Houwer, Thomas, & Baeyens, 2001; Dijksterhuis, Smith, Van Baaren, & Wigboldus, 2005).”
Purchase and Consumption Habits: Not Necessarily What You Intend (2007, background): “Instead, the present data plausibly contribute to the growing evidence of the ways in which responses are cued by features of performance contexts (i.e., Chartrand, 2005; Dijksterhuis, Smith, van Baaren, & Wigboldus, 2005).”
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion (2012, background): “STUDY 4: THE EFFECTS OF PRIMING GUILT ON”
Reflective and Impulsive Determinants of Consumer Behavior (2006, unknown): “, & Chartrand, T. L. (2005). Strategic mimicry in action: The ef-”
Implicit measures of consumer cognition: A review (2010, background): “Chartrand, T. (2005). The role of conscious awareness in consumer behavior.”
What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, background): “When individuals' responses are driven by a stimulus that occurs below the level of conscious awareness or when they are aware of the stimulus but unaware of the automatic processing itself ( Chartrand 2005 ), their meta-cognition about the impact is poor (Fitzsimons et al. 2002).”
Current and potential methods for measuring emotion in tourism experiences: a review (2015, background): “A number of studies have emphasized that people tend to process information automatically without too much cognitive processing on most occasions (Chartrand, 2005; Zaltman, 2003); therefore self-reported indicators may not accurately capture individuals’ unprompted and unconscious emotional…”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “Goal-directed behavior like buying can thus be the result of a link between conceptual content and behavioral schemata (Strack et al. 2006) without consumer awareness (Chartrand 2005).”
Unresolved questions in nudging research: Putting the psychology back in nudging (2017, background): “…shown that more than 200 daily food‐related decisions are made outside of conscious awareness, and that habits and impulses govern many decisions (Chartrand, 2005; Hofmann et al., 2009; Marteau, Hollands, & Fletcher, 2012; Salmon, Fennis, De Ridder, Adriaanse, & De Vet, 2014; Verhoeven,…”