Current and potential methods for measuring emotion in tourism experiences: a review

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How researchers see this paper

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Negative emotions in tourism: a meaningful analysis (2019, unknown): “Rather we refer the reader to a recent review on emotion measurement in tourism by Li, Scott, and Walters (2015).”
Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “Future studies should attempt to capture unconscious or implicit emotional responses that can provide unbiased portrayal of individuals’ initial emotional reactions when exposed to a stimulus (Li, Scott, and Walters 2015).”
Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2018, methodology): “Based on criticisms of self-report methods in recent tourism literature (Kim & Fesenmaier, 2015; Li et al., 2015), the primary aim of this methodological study was to explore the usefulness and capabilities of facial EMG and SC methods in measuring emotional responses to destination advertisements.”