Vinod Venkatraman
Cognitive Neuroscience · 2012–2015
A researcher in the Science corpus: 3 papers; trusts 11 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Cognitive Neuroscience — 71 citations into it
- General Decision Sciences — 30 citations into it
- Experimental and Cognitive Psychology — 28 citations into it
- Social Psychology — 20 citations into it
- Marketing — 19 citations into it
- Safety Research — 8 citations into it
- Sociology and Political Science — 8 citations into it
- Economics and Econometrics — 7 citations into it
Whom Vinod Venkatraman trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Claudiu V. Dimofte
- Paul Glimcher
- H. Plassmann
- T. Chartrand
- Gráinne M. Fitzsimons
- Luiz Pessoa
- Dan Ariely
- J. Tiemstra
- Arnaud Delorme
- A. Greenwald
Who trusts Vinod Venkatraman overall
Papers from Vinod Venkatraman's perspective
Ordered by how strongly the researchers Vinod Venkatraman trusts endorse each paper. Same corpus, a different order for every researcher.
- Neural correlates of behavioral preference for culturally familiar drinks. (Neuron)
- Beautiful faces have variable reward value: fMRI and behavioral evidence. (Neuron)
- Neural predictors of purchases. (Neuron)
- Self-Control in Decision-Making Involves Modulation of the vmPFC Valuation System (Science)
- Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions (Journal of Neuroscience)
- Marketing actions can modulate neural representations of experienced pleasantness (Proceedings of the National Academy of Sciences of the United States of America)
- Statistical parametric maps in functional imaging: A general linear approach
- For better or for worse: neural systems supporting the cognitive down- and up-regulation of negative emotion (NeuroImage)
- A perspective on judgment and choice: mapping bounded rationality. (American Psychologist)
- Measuring individual differences in implicit cognition: the implicit association test.
Their papers
- Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2015) — 484 citations
- Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015) — 408 citations
- New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences (2012) — 191 citations