Implicit measures of consumer cognition: A review

133 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Principles of Marketing (2009, unknown): “According to Dimofte (2010) many constructs are assumed to represent stable mental representations (or in the case of attitudes, consistent evaluations) that are stored in memory.”
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “Consumer and advertising researchers show increasing interest in addressing the unconscious nature of consumer information processing, attitude formation, and behavioral response (Dimofte 2010; Shapiro and Krishnan 2001; see also Graf and Schacter 1985, 1987).”
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2015, methodology): “Specifically, differences in response latencies for brands paired with positive and negative words in IAT have been used as a measure of emotional valence (Dimofte 2010).”
Tapping Mindfulness to Shape Hotel Guests’ Sustainable Behavior (2014, background): “Mindfulness is the opposite of “auto pilot,” and considerable research supports the notion that rather than being mindful, many of consumers’ day-to-day decisions and actions are a function of automatic processing (Dimofte 2010).”