Using Exploratory and Exploitative Market Learning for New Product Development

By Namwoon Kim, Kwaku Atuahene-Gima. 2010

324 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d8444f98fa40310917d32f59370309d2837ce64d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Luis Filipe Lages

In Strategy and Management

1. Carmen Lages
2. Paula Hortinha
3. Luis Filipe Lages
4. Kimberly S. Jaussi
5. Amy E. Randel
6. Carlos M. P. Sousa

Citations in the corpus

• Where to Look? Creative Self-Efficacy, Knowledge Retrieval, and Incremental and Radical Creativity (2014, background): “The literature on external scanning (e.g., Kim & Atuahene-Gima, 2010; Nag & Gioia, 2012) discusses searching for information in the firm’s external environment separately from research on internal scanning (e.g., Paletz & Schunn, 2010; Schulz-Hardt, Frey, Luthgens, & Moscovici, 2000), which focuses…”
• Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance (2015, unknown): “Market exploration focuses on seeking new information and new markets, whereas market exploitation emphasizes using customer information that is consistent with existing market experiences (Kim and Atuahene-Gima 2010).”
• The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance (2011, background): “For example, they enhance cost efficiency in developing innovations by better using the available market information (Kim and Atuahene-Gima 2010).”