Mixed methods designs in marketing research

By R. Harrison, Timothy M. Reilly. 2011

342 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5f009a26899fd008a0f8c37d8d9b929bdd326adb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Susan A. Brown
2. Yulia W. Sullivan
3. V. Venkatesh
4. Hillol Bala
5. Anol Bhattacherjee
6. Frederick J. Riggins
7. Sanjeev Dewan
8. Ralf Plattfaut

In Organizational Behavior and Human Resource Management

1. Susan A. Brown
2. V. Venkatesh
3. Yulia W. Sullivan
4. Heshan Sun
5. James Y. L. Thong
6. Yogesh Kumar Dwivedi
7. Nripendra P. Rana
8. Timothy Teo

Citations in the corpus

• Guidelines for Conducting Mixed-methods Research: An Extension and Illustration (2016, background): “Bryman (2006), as cited in Harrison and Reilly (2011), found that scholars have had a difficult time in identifying exemplary mixed-methods research due to the absence of best practice templates from which to draw on when it comes to triangulating the findings.”