Designing Multi-Interface Service Experiences

By Lia Patrício, Raymond Paul Fisk, João Falcão e Cunha. 2008

339 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d06a94b423cf820cf7ec5c5396564c950ff8ac8a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sergio Ibáñez-Sánchez
2. Ruth N. Bolton
3. A. Parasuraman
4. L. Berry
5. Carlos Flavián
6. Bård Tronvoll
7. Raquel Sánchez-Fernández
8. Peter C. Verhoef

In Organizational Behavior and Human Resource Management

1. Carlos Flavián
2. Ruth N. Bolton
3. Sergio Ibáñez-Sánchez
4. A. Parasuraman
5. L. Berry
6. Nikos Tsikriktsis
7. Sang Hyun Kim
8. Bård Tronvoll

Citations in the corpus

• Opportunities for Innovation in the Delivery of Interactive Retail Services (2010, background): “…these conceptual typologies and empirical studies, as well as from other investigations focusing on service-delivery design (e.g., Falk et al. 2007; Patrício, Fisk, and Falcão e Cunha 2008; Zhu et al. 2007), can provide a rich foundation for launching additional scholarly research – and for…”
• The impact of virtual, augmented and mixed reality technologies on the customer experience (2019, background): “…since companies are able to provide their customers with added value propositions to generate optimal customer experiences with the combination of virtual-physical touchpoints (Breidbach, Brodie, & Hollebeek, 2014; Kumar, Dixit, Javalgi, & Dass, 2016; Patrício, Fisk, & Falcão e Cunha, 2008).”