The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

By Vicki G. Morwitz, Gavan J. Fitzsimons. 2004

187 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/cf63da05857d6c3ac80e3b3ce1a54d573b2cf4d0

Citations in the corpus

• Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005, unknown): “Similarly, in a series of laboratory studies, Morwitz and Fitzsimons (2004) find that the measurement of general purchase intentions for candy bars makes consumers more likely to choose brands that they like and less likely to choose those that they dislike. If we consider prior brand preference a p”
• Increasing Vaccination: Putting Psychological Science Into Action (2017, unknown): “Research suggests that mere measurement amplifies underlying intention (Morwitz & Fitzsimons, 2004).”
• Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior (2011, unknown): “An implication of these consistency theories might be that consumers believe that if they indicate that they like a given product best out of a set of options, they should be loyal and choose this product each time they are given the opportunity (see also Morwitz & Fitzsimons, 2004).”
• The question–behavior effect: What we know and where we go from here (2006, unknown): “Similarly, Morwitz and Fitzsimons (2004) found that the strength of prior brand attitudes moderated the question–behavior effect—a finding perhaps more easily interpreted from an attitude accessibility than a cognitive dissonance perspective.”
• Purchase and Consumption Habits: Not Necessarily What You Intend (2007, unknown): “Finally, we considered another possible artifact that can influence responding in behavior prediction research—the mere JI AND WOOD measurement effect (Morwitz & Fitzsimons, 2004); that is, merely measuring people's behavioral intentions can increase the frequency of behavior performance.”
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2015, unknown): “The strength of the predictability also depends on the context, novelty, and specificity of the products concerned (Morwitz and Fitzsimons 2004).”
• Simply asking questions about health behaviors increases both healthy and unhealthy behaviors (2006, unknown): “…that the act of asking an intentions question automatically increases the accessibility of beliefs about the target, and that actual behavior will increase or decrease depending on the valence of the respondent’s attitude towards the target (Fitzsimons & Morwitz, 1996; Morwitz & Fitzsimons, 2004).”
• Stated intentions and purchase behavior: A unified model ☆ (2010, unknown): “A more accurate measure of the mere measurement effect demands information from respondents who did not participate in the survey (Chandon, Morwitz & Reinartz, 2004; Chandon et al., 2005; Fitzsimons & Morwitz, 1996; Louviere et al., 1999; Morwitz & Fitzsimons, 2004; Morwitz et al., 1993).”
• Panel Conditioning in Longitudinal Social Science Surveys (2012, unknown): “…that thinking about an attitude as a result of responding to a survey question has the potential to change that attitude (Millar and Tesser 1986; Morwitz and Fitzsimons 2004; Sudman et al. 1996; Tesser 1978; Zaller and Feldman 1992) and to make the attitude more accessible to the respondent in…”