The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities

By J. Gebauer, Johann Füller, Roland Pezzei. 2013

356 citations recorded by the source corpus.

Subfields: Communication, Computer Science Applications, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cf18421b88f41fca803c64a5eea678de5a4700e4

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In Computer Science Applications

In Sociology and Political Science

Citations in the corpus

Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders (2016, background): “Second, stakeholders are becoming increasingly empowered, interconnected and willing to share their knowledge and ideas with firms (Fuchs, Prandelli, Schreier, & Dahl, 2013; Gebauer et al., 2013).”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “Appraisals of unfairness and dissatisfaction can prompt customers to then behaviourally display co-destructive behaviours, such as venting anger and frustration; spreading negative WOM; starting conflicts with members of a brand’s online community; and creating alias online accounts to spread brand ”
The dark side of customer co-creation: exploring the consequences of failed co-created services (2015, background): “While current findings reveal that unexpected cocreated outcomes in online innovation communities may trigger negative customer reactions (Gebauer et al. 2013), research remains silent on the empirical assessment of customers’ reactions after co-created service failure.”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “A number of researchers have highlighted the need for further exploration and empirical validation of causal relationships between customer participation and other related constructs in online brand communities (Chae and Ko, 2016; Gebauer et al., 2013; Kang et al., 2014; Tsai et al., 2012).”
Ten years of value cocreation: An integrative review (2016, background): “Second, identification with the community that is cocreating value (Gebauer et al., 2013), is the extent to which individuals perceive themselves as similar to members who are cocreating value (Nambisan and Baron, 2009).”