Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

By Antonio Navarro, F. Losada, E. Ruzo, J. Díez. 2010

216 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9b13d84ec978a9af779f1e1120c91c09adf03242

How researchers see this paper

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In Strategy and Management

1. Xinming He
2. Jieke Chen
3. Qun Tan
4. Carlos M. P. Sousa
5. Jorge Lengler
6. Luis Filipe Lages

Citations in the corpus

• The determinants of export performance: a review of the literature 2006-2014 (2016, background): “Some reviewed studies use contingency theory to develop their conceptual frameworks, without considering moderating effects (e.g., Navarro et al., 2010).”
• Leveraging marketing capabilities into competitive advantage and export performance (2015, result): “…not many empirical studies have examined the relationship between the two, some prior evidence can be found to support the positive relationship between competitive advantage and export performance (e.g., Albaum and Tse 2001; Leonidou, Palihawadana, and Theodosiou 2011; Navarro et al. 2010).”