The Role of Network Centrality in the Flow of Consumer Influence
By Seeing Hwan Lee, June Cotte, Theodore J. Noseworthy. 2010
128 citations recorded by the source corpus.
Subfields: Sociology and Political Science, Statistical and Nonlinear Physics
View Paper: https://www.semanticscholar.org/paper/c7e0ceb057df5d90f856c80dd2530383eb433a58
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Sociology and Political Science
- Andrew T. Stephen
- Julia Heidemann
- Ruth N. Bolton
- Barak Libai
- Bettina Friedl
- Andrea Landherr
- Ko de Ruyter
- Hans Risselada
In Statistical and Nonlinear Physics
Citations in the corpus
- Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010, background): “…broaden the definition and measurement of an ''influential'' by examining network centrality measures such as betweenness or page rank; these assessments take into account the impact of a person beyond his or her close social network (see Kiss and Bichler 2008; Lee, Cottea, and Noseworthy 2010).”
- A Critical Review of Centrality Measures in Social Networks (2010, background): “Lee et al. (2010) deal with a related problem and analyze the suitability of the CM DC and BC as an indicator for the influence of individual customers on the behavior of the entire customer base.”